Active browser storage keys, session states, and advertising measurement parameters
1. Effective date and maintenance schedule
This Cookie and Local Storage Schedule took effect on 2026-10-17. It governs the deployment of technical session identifiers, client-side storage keys, and third-party advertising signals across townsendhandyman.us. We maintain this inventory directly alongside our physical operations in Cape Girardeau County, ensuring our digital data handling matches current federal and state privacy statutes.
Every change to our operational tracking architecture or local storage mechanics is documented here with immediate effect. Customers retaining an estimate, submitting subfloor measurements, or consulting our dispatch desk are subject to the storage terms active at that moment.
2. Categorization of client-side storage mechanisms
We divide client-side browser storage and cookie mechanisms into three strict functional tiers: strictly necessary storage, operational analytics, and commercial advertising identifiers. Each category fulfills an explicit engineering role:
- Strictly necessary storage: Essential session keys required for secure form dispatch through bisuc3d.php, token preservation for our real-time support chat desk, and local recording of your consent preferences under the key
site_consent_v2. These keys carry zero cross-site tracking capabilities and cannot be disabled without breaking core inquiry functions. - Operational analytics: Aggregated diagnostic metrics evaluating page load performance, scroll completion, and server response times across Cape Girardeau County network nodes. These signals remain entirely anonymous and assist in determining network latency for incoming requests.
- Advertising identifiers: Attribution parameters appended to your browser session when you arrive via sponsored campaigns on Google Ads, Microsoft Advertising, or Meta Ads. These keys correlate advertising spend with completed inquiry submissions.
3. Comprehensive table of cookies and local storage keys
The following schedule lists every active cookie, web storage key, and session record executed by townsendhandyman.us. We do not store banking numbers, credentials, or private homeowner records inside browser storage:
| Identifier Key | Issuer / Origin | Operational Purpose | Retention Life |
|---|---|---|---|
| site_consent_v2 | townsendhandyman.us (First-party LocalStorage) | Records explicit visitor consent or refusal for advertising and analytics storage signals. | 12 months |
| ths_chat_token | townsendhandyman.us (First-party LocalStorage) | Preserves the unique polling token for active live chat sessions with our Cape Girardeau shop desk. | 12 months |
| _gcl_au | Google Ads (First-party cookie) | Stores attribution parameters associated with Google click identifiers for flooring campaign conversion measurement. | 90 days |
| _uetmsclkid | Microsoft Advertising (First-party cookie) | Captures Microsoft click attribution identifiers on incoming Bing search traffic for handyman inquiries. | 90 days |
| _fbp | Meta Platforms (First-party cookie) | Tracks sponsored audience engagement for residential flooring installations across Facebook and Instagram networks. | 90 days |
4. Advertising network click identifiers and parameters
Townsend Handyman Services actively purchases commercial traffic across search and social ad platforms to connect with homeowners requiring luxury vinyl plank installation, hardwood repair, and subfloor flattening. When you click an advertisement linking to townsendhandyman.us, the host network appends an automated query string to the destination URL.
Our server and front-end scripts inspect and record three specific click identifiers where present:
gclid: The Google click identifier injected by google ads campaigns targeting flooring searches across the Cape Girardeau metropolitan area.msclkid: The Microsoft click identifier generated by Microsoft Advertising campaigns on Bing and partner search syndications.fbclid: The Meta click identifier transmitted through Meta Ads campaigns across Facebook and Instagram feeds.
These strings allow our shop to evaluate whether an inquiry for a 500-square-foot luxury vinyl plank tear-out originated from an explicit ad interaction. They are retained in inquiry submission tables for up to 24 months strictly for campaign accounting and operational scheduling.
5. Implementation of Consent Mode v2 signals
This website enforces the Google consent mode v2 technical standard across all client interactions. Prior to any visitor interaction with our docked consent bar, four default storage parameters are programmatically initialized in a denied state:
| Signal Name | Default State | Post-Consent State | Functional Responsibility |
|---|---|---|---|
| ad_storage | denied | granted | Authorizes writing and reading cookies tied to advertising delivery and campaign profiles. |
| ad_user_data | denied | granted | Permits sending user identifiers to ad network endpoints for audience attribution. |
| ad_personalization | denied | granted | Controls whether campaign algorithms may utilize inquiry actions for remarketing. |
| analytics_storage | denied | granted | Governs the persistence of client analytics tokens across separate browsing sessions. |
If a visitor clicks "Decline" or leaves the prompt unacknowledged, all four parameters remain strictly denied. Under this state, tags transmit cookieless, non-identifying pings to ad servers, preventing any persistent cross-site profile creation.
6. Granting, modifying, or withdrawing consent
Visitors grant affirmative consent by selecting "Accept Storage" on the docked consent bar displayed on their initial arrival. Your selection is recorded locally under the key site_consent_v2 and expires after 12 months, after which the prompt will appear again automatically.
You retain the right to modify or revoke your consent at any time without restriction. To change your selection, click the control located in the footer of every page on this website. Re-opening this interface allows you to toggle storage permissions or decline all non-essential tracking immediately.
Furthermore, townsendhandyman.us honours browser-level Global Privacy Control (GPC) signals transmitted via the Sec-GPC header. When your browser broadcasts this signal, our scripts automatically treat it as an explicit refusal, suppressing advertising storage without requiring manual clicks.
7. Operational impact of declining browser storage
Declining browser storage will not prevent you from using our website or hiring Townsend Handyman Services for your residential project in Cape Girardeau County. The following core features remain completely operational when non-essential storage is denied:
- Direct inspection and estimate requests submitted through our contact form continue to transmit normally to bisuc3d.php.
- Direct telephone click-to-call links connecting to (573) 837-9742 remain instantly clickable on mobile devices.
- All published pricing schedules, subfloor tolerance guidelines, and material specifications remain fully accessible.
- Our live support chat functions during active browsing; however, closing and re-opening your browser may reset prior chat logs if local storage tokens cannot be maintained.
The only capability disabled upon refusal is ad campaign attribution. Our marketing dashboard will not know which specific Google, Microsoft, or Meta ad led you to our telephone number.
8. Third-party platform privacy policies and documentation
For extensive information regarding how our advertising partners process, store, and safeguard search queries and click telemetry, we refer you to their authoritative legal repositories:
- Microsoft Advertising: Review the Microsoft privacy statement covering Bing search queries, ad delivery, and tracking technologies at https://privacy.microsoft.com/privacystatement (privacy.microsoft.com).
- Google Ads: Inspect Google's privacy framework, data retention rules, and partner data handling at https://policies.google.com/privacy (policies.google.com).
- Meta Ads: Examine Meta's privacy policy and audience targeting guidelines at https://www.facebook.com/privacy/policy.
9. Inquiries regarding specific browser storage entries
If you have questions regarding a specific tracking key, wish to inspect what data was captured during a recent estimate inquiry, or want your submission purged from our operational server logs, contact our workshop administration directly:
Requests concerning stored inquiry data or cookie records are acknowledged and resolved within 7 calendar days of receipt.